In early 2020, while naively hoping for the Lockdown in Mumbai to end soon so I could move to London for my post-graduate education at the Royal College of Art, I was trying to seek opportunities in design studios to learn and build my practice. Eventually, my self-initiated projects helped me get noticed by Sudhir Bhatia, BRND Studio’s Creative Director. BRND, a team of 8 talented designers and researchers at that time, was the perfect place to learn and grow, as I was transitioning from being an engineer to a designer. While working at BRND, I explored the fundamentals of design research and rapid prototyping along with digital product design while collaborating with a multidisciplinary team.
Even though I had only planned on being at BRND for 3 months, the pandemic changed everything and I ended up spending a year as a UI/UX Designer and Illustrator. My time at BRND was spent working on a variety of projects including health-tech, data-collection/visualization, sustainable mobility, and more. Apart from the experience, I gained valuable insight into the world of design and what kind of work I am interested in undertaking.
Rather than discuss the specifics of my work at BRND, I will use this notion page to share three of the many things I learned while working with them, some of which might seem obvious, but not to me as a fresh engineering graduate pivoting into design as a career.
Speak your mind
While I was trying to ****familiarize myself with the ‘design vocabulary’ in the initial months, I was extremely cautious of the conversations I upheld. I refrained from participating in discussions because of the fear of sounding absurd. Eventually, I realized that design teams benefit from fresh perspectives. While the vocabulary is a catalyst to communicating ideas, articulating your thoughts well often does the job.
Always Keep Learning
I was assigned to a live project during my first week at BRND. Being used to the fast-paced nature of the work, when a few months later I transitioned to making client pitches and case studies, things felt too slow and repetitive. While discussing this with the head of operations in a candid conversation, he gave me some advice that stuck with me. He said instead of thinking of it as a boring chore, think of what's something new you can learn and bring into this task to make it interesting. I went on to deep-dive into story-telling to see how these case studies could become 'stories' clients could follow. Ever since I've tried to adopt a mindset of bringing in new learnings from not-so-obvious places into my work.
Design with Intention
Transitioning from being a student to a full-time designer was taxing. Even though I loved the work, I often found myself exhausted and sometimes frustrated. It was easy to lose sight of 'the why' of my pivot to design and do work that was passable or just enough. But eventually, I realized that if I had to make a dent, I had to be deliberate about my contributions to the team and put my best work forward, for the sake of my personal growth. I tried to sustain this motivation by finding a balance between work and play. I picked up running, started illustrating album covers for musicians, followed a few podcasts amongst other things to find a rhythm that helped me be inspired to do my best.
In retrospect, the year I spent at BRND has been pivotal to my career. It exposed me to the industry and its practices, and more importantly, allowed me to form strong relationships with the team of eight designers and researchers. The realization that design has the potential to impact and bring together people to solve the right problems has served as a strong inspiration.
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